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New Charlton home football shirt 2009-10

Published on: 10th July, 2009 | Comments(0)

Charlton Athletic have unveiled their new home football shirt for the 2009-10 League One campaign.

The club, who have been in turmoil since the departure of Alan Curbishley a few years ago, were relegated from the English Championship last season into the third teir of English football.

The Charlton football shirts are manufactured by Joma and sponsored by Kent Reliance Building Society, earning the Addics a six figure sum.

Charlton plc chairman Derek Chappell said: “It’s great news for the club that this deal has been agreed with KRBS. Given the current financial climate, it’s a difficult time for clubs seeking sponsorship deals, which is illustrated by the fact that around 30 clubs are currently without a shirt sponsor for next season.

“But we are thrilled that KRBS see the value of a long-term association with us, and we are looking forward to a fruitful partnership for both parties.”

Chappell added: “On a more personal note, I’m from Kent and I’m delighted to see our links with the county strengthened even further.”

With around two thirds of Charlton season-ticket holders having Kent postcodes, the club has long had a close relationship with the county.

KRBS sponsorship spokesman Stephen Plimmer said: “Kent Reliance Building Society is pleased to be forming a partnership with Charlton.

“This is a great opportunity for the society, for the club and its supporters. We have been looking to work with Charlton and its community trust for many years, and we will be building a long-term relationship that will prove mutually beneficial for all parties.”

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