Real Madrid have spent big this summer as we look to have entered into the latest Galacticos period. Real Madrid now have some of the biggest names in the world and if ever you doubted just how big a brand Real Madrid is then just take a look at their renewed sponsorship deal with Bwin.

Bwin currently sponsor the Real Madrid football kits and have signed a new deal until 2013 with the fee said to be around 20 million Euros per season which more than beats any other previous Sponsorship deal.

Both Real Madrid and Bwin both had their big names at the announcement of the new deal with both sides expressing their happiness about the new deal.

“I am happy to announce that Real Madrid will have bwin as a partner for another three years. bwin is a loyal partner which understands sport and especially football, which values quality and singularity and which knows how to profit from the emotion generated by Real Madrid throughout the world.” – Florentino Perez for Real Madrid

“We are proud to sponsor the greatest football club in the world. bwin and Real Madrid are linked by much more than just a sponsorship commitment lasting several years. A huge passion for football and for sports in general are just a few of the points that form the basis for the lasting and successful collaboration between us. We are convinced that in the next few years Real Madrid will continue to add to its incomparable history with a tenth Champions League title.” – Manfred Bodner for Bwin