18-years

Carlsberg Call Time On Liverpool Shirt Sponsorship

Published on: 3rd May, 2010

Carlsberg Call Time On Liverpool Shirt Sponsorship  | read this item

Carlsberg have sponsored the front of the Liverpool shirt for 18 years now but the weekends game against Chelsea was the last time that the sponsor will be on the front of the home shirt.
Carlsberg used the last time that their name would appear on the Liverpool home kit to display the name in Chinese [...]

Liverpool to end Carlsberg sponsorship?

Published on: 11th August, 2009

Liverpool to end Carlsberg sponsorship?  | read this item

Carlsberg have sponsored Liverpool and had their name emblazoned across the centre of the Liverpool shirt for 18 years but it now looks like this partnership could finally be coming o an end as Liverpool look to generate more money from their sponsors.
The current deal that Liverpool have with Carlsberg earns them a reported £8 [...]