The Premier League have announced that Barclays will continue to Sponsor the Premier League for the nest three years.

Barclays have been sponsoring the top league in English football for 9 years now and there commitment for another three just shows how strong the Premiership still is as they are paying £82.25 million for the three year deal that end in the 2012/13 season.

Robert E. Diamond Jr, President of Barclays PLC, said: “Football is the world’s favourite sport bringing pleasure to hundreds of millions of people across the globe, and our sponsorship of the world’s most popular league creates a positive emotional link between our brand and football fans everywhere.

“The Barclays Premier League sponsorship has been very successful for Barclays and the strategic fit is stronger than ever. The sponsorship is a very important element of our marketing mix and provides a cost effective method to market our organisation, helping us in our ambition to be one of a handful of banks leading the global financial services industry.”

Richard Scudamore, Premier League Chief Executive, said: “We are extremely pleased that our long established partnership with Barclays will continue for a further three seasons.

“The clubs unanimously accepted Barclays’ proposal and are looking forward to further developing a successful relationship for what must be considered one of sport’s top sponsorship properties.

“The Premier League’s strength is that it is an essentially English competition which has gained a huge international following. This clearly resonates with Barclays’ own business development and aspirations.

“Barclays’ commitment is critical to helping us continue to put on a top quality football competition that is watched and enjoyed by football fans at home as well as across the world.”