The current West Ham football shirts are manufactured by Umbro but as of the 2010-11 season this deal will finish and the new shirt manufacturers will be Italian firm Macron.

Macron currently manufacture Napoli and Braga football shirts as well as a lot of smaller clubs but it is believed they were offering the best deal for the club, the money generated by the new manufacture has been promised as investment for new players by the the West Ham CEO.

West Ham have also continued their sponsorship deal with SBOBET which will run until 2013.