Coventry recently announced that they were set to terminate their current sponsorship deal with Cassidy Group and have now announced that City Link will be there shirt sponsors for the next 3 years.

“This is very good news for all parties. We are taking our relationship with City Link to a new level and its support will be a key part of the club’s development over the next few years and hopefully beyond.” Said Commercial Director of Coventry City Nathan Kosky.

“At the same time, we are sure our growing profile nationally and internationally will help City Link achieve its own business goals.

“Business is about relationships and we have worked increasingly closely with City Link over the last year or so. That has gone extremely well for both organisations and this deal takes the relationship to a new level.”