Sunderlnd have announced a new two year sponsorship deal with Tombola. the Tombola sponsorship dealstarts in June with teh company having their name aross tthe Sunderland shirts from teh start 0f the 2010-11 season.

Speaking about the announcement today, SAFC chairman Niall Quinn said: “We are thrilled to be joining forces with tombola at what is a really exciting time in our football club’s journey. The company’s headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both.”

Phil Cronin, chief executive of tombola said: “Sponsoring Sunderland AFC is a fantastic opportunity for tombola. With our own head office here in Sunderland we have been able to see the work that Niall and his team have done to transform the fortunes of the club. We’re really looking forward to working with Sunderland and we’re confident that this sponsorship will help us achieve our own ambitions.”

Sunderland AFC marketing & commercial director Lesley Callaghan said: “tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership with them. This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions for their company.”