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Published on: 5th June, 2009 | Comments(0)
Manchester City have ended their deal with Le Coq Sportif to manufacture their shirts and have agreed a new ten year deal with Umbro to produce their home, away, 3rd and training wear.
Martin Prothero, Umbro’s Senior Vice President of Football said, “This is an exciting opportunity for both Umbro and Manchester City FC to build on their collective heritage and create truly iconic modern football brands. MCFC were the first beneficiaries of our tailoring heritage in 1934, the same year they won the FA Cup wearing Umbro kits. MCFC will be the first club side to benefit from our tailoring process for the 2009/10 season which means the best sportswear products for players and fans alike.”
Garry Cook, Chief Executive Officer of Manchester City commented, “We are thrilled to announce this key partnership. We are building a successful and sustainable football club for the future and our partners are integral to that. Umbro share our commitment to innovation, the city of Manchester and creating world-class experiences for its customers and our fans.”
The new shirt designs which are trying to bring together all the elements of the football club are an excellent change from what they had as they try to evolve into the next super-club in the Premiership after the investment they received last summer. The club confirmed the details and influences for the new shirts.
“The home kit combines design elements from the past with new technology, refined detailing and a tailored aesthetic. Each seam on the crew-neck shirt has been carefully considered and selected for a specific function and the crest has been extensively re-mastered to bring a new level of detail to the club’s identity.”
“The away kit is a nod to Manchester’s symbol of industry and coat of arms – the Apis Millifera – more commonly known as ‘the bee’. The shirt is black with yellow and gold inserts on the shoulders used to define and accentuate the upper torso.”
“The third kit draws its inspiration on a classic kit of the past, whilst embracing craft and attention to detail to create a very modern twist. The shirt has a black and red sash across a white base with the team sponsor located under the crest to ensure that the visual identity of the sash is not compromised. Umbro worked closely with MCFC and Etihad to ensure the design authenticity stays true.”
The new Man City football shirts are set to be launched some time this month and are available for pre-order now.
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