Italian side Palermo have become the latest team to partner with an online betting firm. The Serie A sides jerseys will be sponsored by BetShop until the end of the 2010/11 season.

“Passion for sports and total compliance with the rules are the similarities that have allowed the refinement of this important partnership,” said the CEO of Palermo Sagramola Rinaldo, who does not hide the great satisfaction “for an event that rewards reliability and seriousness of the club. “

The club - who play in distinctive pink home shirts - have played without a sponsor for the 2008-09 season but their new deal will bring in some much needed revenue in the midst of the global recession.